She will also "help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, YouTube, Flickr, Digg and more" She will also have to constantly be aware of developments in social media.
Newspapers sadly are starting to not be seen as much on paper and more on people's screens.
Information from: http://www.guardian.co.uk/media/pda/2009/may/26/new-york-times-twitter
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